YOUR umbrella Story YOUR L E T FA R E ® U M B R E L L A S D O T H E TA L K I N G Every company and every brand has a lot to say. About its own values, and the topics and ideas behind them. With an individual FARE® umbrella, you can tell precisely these stories: To suit every customer, employee and business partner. Which messages can our umbrellas convey and who are they made for? Let the following pages inspire you! Our different models open up the most exciting worlds and fascinating possibilities to you. 3
MAKE AN » The promotional effect could hardly be better: With a FARE® umbrella, you can use generous areas for logos and creative design. You can create an individual eye- catcher that is constantly in the public eye and make people remember you – for years to come. This is the decisive difference compared to other promotional items with a smaller advertising space. YO U R A DVA N TAG E S AT A G L A N C E Creative: Around 130 models to choose from, with innovative features and creative options for advertising. Versatile: Whether as a present, as a merchandising article, or for sales promotion. Obvious high-quality: Thanks to decades of experience and the use of high-quality materials, FARE® quality umbrellas are robust and safe in daily use, extremely durable and more than worth their price. High standards in production: Currently all production sites for manufacturing umbrellas have been audited in line with amfori BSCI requirements and have a valid audit certificate.
Seal example Seal example Many FARE® products are carefully tested by accredited institutes. ICON EXPLANATIONS a Umbrella opens at the push of a button z Umbrella opens and closes at the push of a button w Windproof system d Diameter Member of amfori, the leading global business association for open and sustainable trade. We participate in amfori BSCI. www.amfori.org Our new STANDARD 100 by OEKO-TEX® certified waterSAVE® cover material saves energy, and protects water and the environment. Measure and weight indications are approximate figures only. We reserve the right to change colours, technical details or designs. Embellishments as shown in the promotional labelling examples are subject to a surcharge. Our General Terms and Conditions of Business apply. 5
» Sunflowers bring a smile to our faces and are a mood booster even on dark days. No wonder: No other plant exudes so much light and energy. The sunflower also gives us its power in the form of oil – for our food and medicine, for agriculture and industry. A real allrounder that enriches our lives in every way: All the more as a colourful umbrella design. ON THE s u n n y SIDE W H E N D E S I G N C A N L I F T T H E M O O D
. t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i Palm tree or sunflower to go NEW! 1198 | AC regular umbrella FARE®-Motiv Exterior all-over printing in leaf or sunflower design Cover with black contour hem a w d 103 cm Example: Doming sticker on handle 7
UNIQUE highlights T I M E T O WO N D E R – W I T H T H E FA R E ®- A L L OV E R X P R E S S F R O M J U S T 1 0 0 U N I T S R E A DY F O R S H I P M E N T W I T H I N 1 5 – 2 0 DAYS A F T E R A P P R OVA L * » We can experience one of nature‘s miracles when the northern lights bathe the night sky in colour. Directly above our heads, something very big is produced by particles, acceleration and energy; fascinating in its beauty, unique in its power. You need space to capture such Big Pictures. FARE® umbrellas offer it – with all-round printable covers in order quantities starting at just 100 units, and with the shortest production times. This creates unexpected possibilities – and a completely new view of the umbrellas as an advertising medium. 8
5 BASIS MODELS TO CHOOSE FROM * Step 1 E Select a basis model. * Step 2 E Send us your desired motif as a printable file (min. 90 × 90 cm at 300 dpi). Step 3 E You receive an e-mail for approval with an image showing how your motif will be implemented. Step 4 E Look forward to your customised umbrella! * Example: Full digital print ) s y a d 4 1 . x o r p p a ( e g r a h c r u s a t a t h g e r f r i a y b g n p p h s i i i , ) s y a d 0 5 . x o r p p a n o i t a r u d ( d e d u c n i t h g e r f a e s y b g n p p h S * i i i l
Example: Laser sticker on handle 1084 | AC regular umbrella Colorline A great look at an attractive price Additional refinement of the release button possible Handle suitable for laser engraving 5644 | Oversize mini umbrella FARE®-AOC Colorline Coloured painted shaft and coloured joints Soft-Feel handle with colour trimmed push-button a d 105 cm z w d 105 cm » When on the search for advanced new technologies, we discovered a revolutionary dyeing process which dramatically reduces both consumption of energy and valuable raw materials, as well as the environmental impact with hazardous materials. Just the type of progress we want for FARE production. This idea gave rise to our new STANDARD 100 by OEKO- TEX® certified waterSAVE® cover material, which is now used in the popular Style series, the Colorline umbrellas and the FARE®-Steel. » REDUCING SLUDGE PRODUCTION BY » REDUCING ENERGY CONSUMPTION BY UP TO 98% 70% 10
. t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i Further mini umbrella models available Art. 5084/5484 Also available as a golf umbrella Art. 2384 4784 | AC midsize umbrella FARE®-Style Shaft, ribs and handle rings in contrasting colours Popular midsize format Example: Screen print on sleeve 5584 | Mini umbrella FARE®-AC-Mini Style Surprising effect on opening Coloured grip rings, ribs and seams Extremely stable and flexible frame a w d 112 cm a w d 94 cm » REDUCING CO₂ EMISSIONS BY MORE THAN » TOTAL WATER SAVED PER UMBRELLA IS ALMOST 60% 6L* * This is calculated based on water savings of 2 million litres for processing around 300,000 m² of fabric, from which around 11 350,000 umbrellas can be made.
» The time comes at some point: The moment when a man realises exactly who he is. Now it is clear how things should be. Class counts, in life and in looks, and details come into focus. And real values decide – just like the high-quality workmanship of a FARE® umbrella. Made to be discovered and appreciated. modern classic MEETS T R E N D S C O M E A N D G O , B U T G O O D S T Y L E R E M A I N S
Example: Custom design, shiny doming sticker on handle Example: Custom design, wetlook all-over straw motif across all panels 13 5659 | AOC oversize mini umbrella FARE®-Steel STANDARD 100 by OEKO-TEX® certified cover made of recycled plastics waterSAVE®: environmentally-friendly dyed cover material Handle in leather look with metal detail Top and joints made of metal z w d 105 cm . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i
Look AT THIS! U M B R E L L A S F O R P E O P L E W I T H A V I S I O N » Risk a glance more often – that’s the order of the day now. Flirt a little bit with the world and draw all eyes towards you. Transparency is on trend – all-over or as sophisticated detailing. The street becomes a catwalk and the FARE® umbrella a playful accessory for bloggers, fashionistas and everyone who likes to put themselves in the limelight. And a view of the world comes with it for free.
For the best view, whatever the weather Example: Screen print under the window NEW! 1119 | AC regular umbrella FARE®-View Transparent windows for a better view in the rain Promotional labelling on a transparent window a w d 105 cm » A cut-out of transparent polyethylene material is also possible on several panels and in many other shapes as part of customisation. Create a perspective! 15 Also available as a golf umbrella Art. 2333 Example: Screen print on the closing strap 7112 | AC regular umbrella FARE®-Pure Transparent cover and colourful elements More light and vision in all weather conditions High-quality polyethylene material a w d 105 cm . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i
WE LOVE GREEN G E T T I N G T H E B E S T I D E A S BY R E T H I N K I N G » Our world has changed. Children nowadays take to the streets to demand their future. More responsibility, more sustainability – FARE is also facing this challenge. We question, try out, discover new things and develop solutions: With renewable raw materials like wood and bamboo as well as with the use of recycled plastics. Always with the aim of reducing CO2 and saving resources.
NEW! 5029 | Mini umbrella ÖkoBrella STANDARD 100 by OEKO-TEX® certified cover made of recycled plastics Handle made of real wood Sustainable introductory model w d 98 cm Example: Wood laser sticker with engraving » COMPLETELY “GREEN” UMBRELLAS Cover material made of recycled plastics Certified according to STANDARD 100 by OEKO-TEX® Compostable film packaging Hangtags made of recycled paper with jute cord Eco-friendly packaging . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i … and made into granules. Then heated and melted to create a polyester fibre … … that can be woven into material to cover our ÖkoBrella! Plastic waste is collected, cleaned … Covers made of recycled plastics 17
NEW! 1134 | AC regular umbrella ÖkoBrella STANDARD 100 by OEKO-TEX® certified cover made of recycled plastics Hook handle made of real wood a d 100 cm Example: Customised hangtag made of recycled paper Example: Doming sticker on handle 1122 | AC regular umbrella ÖkoBrella STANDARD 100 by OEKO-TEX® certified cover made of recycled plastics Naturally patterned wooden handle Additional refinement of the release button possible a d 105 cm 18
Covers made of recycled plastics 5429 | AOC mini umbrella ÖkoBrella STANDARD 100 by OEKO-TEX® certified cover made of recycled plastics Comfortable bamboo handle z w d 98 cm . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i Example: Screen print on the inside of the panel 7379 | AC midsize bamboo umbrella ÖkoBrella STANDARD 100 by OEKO-TEX® certified cover made of recycled plastics Shaft, tips and handle made of bamboo a w d 112 cm 19
MAKE YOUR T H E N E W P U R C H A S I N G A DV I S O R S : R H Y M E A N D R E A S O N 20
Example: Screen print on bag Sustainable shopping come wind or rain » Origin, sustainability, packaging – more and more people are taking a closer look before they buy. Not only food, but also fashion and furniture, and both practical and beautiful things. We all want to enjoy with a good feeling and take pleasure in things for a long time. Also in really practical terms, such as when FARE turns the umbrella carrying case into a shopping bag. . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i 9159 | Mini umbrella ÖkoBrella Shopping STANDARD 100 by OEKO-TEX® certified polyester pongee material made of recycled plastics The sleeve can be used as a practical shopping bag with storage compartment for the umbrella w d 98 cm
passion FOR INNOVATION S H A P I N G T H E F U T U R E To see and be seen NEW! 7749 | AC regular umbrella FARE®-Skylight With LED interior lighting for better orientation in the dark The lighting switches on automatically when the umbrella is opened The lighting is switched off using the push-button a w d 111 cm 22
» We can’t reinvent everything. But we can do plenty of things better. This begins with asking questions, trying things out and with bold visions. Some things fail, but sometimes great things are achieved. It might be practical LEDs in the umbrella or sophisticated finishing options. Every innovation is an incentive for FARE to always be one step ahead in development and design. . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i Example: Screen print on one panel 23
5471 | AOC mini umbrella Safebrella® LED Opens and closes at the push of a button z w d 97 cm Further mini umbrella models available Art. 5171/5571 Example: Screen print on four panels 7571 | AC regular umbrella Safebrella® LED Opens automatically at the push of a button a d 105 cm » The umbrellas in the Safebrella® range are genuine highlights: All models have fashionable reflective corners with 3M™ Scotchlite™ reflective material, and some even have a LED light integrated in the handle. 24
» It is easier to remember the things we hear and see! Use familiar sounds to create an emotional connection to your brand, product or story every time the umbrella is used. Example: Screen print on one panel Example: Doming sticker on handle Example: Individual sound He shoots, he scores … Goal, gooooal, GOOOOOAL! 7799 | AC midsize umbrella FARE®-Sound Plays the recorded sound when opened at the push of a button Individual customisation with your distinctive sound! Perfect for sound logos, jingles or claims a w d 112 cm 25 . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i
Also available as a mini umbrella Art. 5639 Example: Digital transfer on one panel 4399 | AC midsize umbrella FARE®-Seam Opens automatically at the push of a button Matt / shiny divided soft-touch handle Coloured panel seam piping ensures a very special look a w d 115 cm » Whether completely in bright colours or more discreet with strong applications, with our colour palette you set the tone! Even in the standard assortment, a wide range of colours leaves almost no customer wish unfulfilled. If your desired colour is missing, it can be produced individually.
Example: Custom design, full digital / transfer print on one panel Top seller with an extensive range of colours 5460 | Mini umbrella FARE®-AOC Opens and closes at the push of a button Colour co-ordinated cover and handle 18 colours currently available z w d 97 cm Our lowest priced mini umbrella with auto open /close function . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i 5412 | AOC mini umbrella Opens and closes at the push of a button In twelve attractive colours z w d 98 cm 27
Style up WITHWITH INDUSTRIAL DESIGN C O P P E R , G O L D A N D S I LV E R S E T T H E T O N E Example: Copper coloured screen print on one panel
» Elegance and a touch of luxury: In the modern styled home, metallic colours create shiny accentuation. Whether warm copper, glamorous gold or cool silver – furniture, accessories and decoration are sure to sparkle. The shimmering surfaces can display their radiance best when they are combined with subtle tones. The trendy FARE® umbrellas with a coated interior also show how it works. Example: Doming and laser sticker with individual name on the handle 29 . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i 1159 | AC regular umbrella FARE®-Doubleface Attractive appearance with two colour cover Coated on the inside Double doming option – ideal for personalisation a d 105 cm
» Offices were yesterday, today we do Remote Work. In the countryside, in the middle of the city or when travelling, we open our laptops, work and do conferences digitally. To broaden our horizons, we simply let our eyes wander. And see: All types of weather can be really inspiring; not just for us at FARE. FREE YOUR M i n d H E R E ‘ S T O N E W W O R K P L AC E S
. t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i Example: Screen print on flounce (various motifs) 8180 | Parasol S Classic design with frame with titanium finish Valance with space for promotional labelling With turning lock and carrying case 8200 | Parasol M Modern design with frame with titanium finish Large diameter without valance With turning lock and carrying case d 165 cm d 177 cm Example: Screen print on one panel 6139 | Beach parasol Travelmate Camper Suitable for suitcases, thanks to two-part lower shaft Sun protection factor UPF 50+ Can also be used as an umbrella w d 147 cm 31
E Z I S L A N I G I R O TRAVEL Hero AC H I E V I N G T H E G OA L W I T H E A S E » Whether at the railway station, terminal or taxi rank: You can recognise true professionals by their luggage. Only the most important things are taken along – as light and compact as possible. Size and weight are reduced with high-tech – like the feather-light mini umbrellas from FARE. They fit in any bag and achieve relaxed mobility.
. t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i Only weighs 95g! Example: Doming sticker on handle 5062 | Mini umbrella FiligRain Only95 STANDARD 100 by OEKO-TEX® certified polyester pongee cover material Less than 21 cm long when closed w d 88 cm 33
WALK THE D O G G E T O U T A N D A B O U T, A N D E N J OY
Must-have for every dog owner: Removable handle with carabiner hook » Anyone who has a dog is outside a lot – fun for four- and two-legged friends. Enjoying the fresh air can mean rain then sun, then rain again. What will be your faithful companion? A FARE® umbrella that shows its greatness, offers robust qualities and thinks practically. Whether it’s a carabiner hook to hang it up or a clever compartment in the handle so you always have bags at hand. . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i NEW! 7395 | AC golf umbrella FARE®-DoggyBrella Handle filled with 15 dog waste bags (refillable) Removable handle with carabiner hook for attachment to clothing or the dog leash Uniform look through paw prints on the shaft, top and fashionable reflective piping a w d 120 cm 35
Also available as a mini umbrella Art. 5468 Example: Screen print on one panel 1118 | AC regular umbrella FARE®-Camouflage Trendy camouflage pattern in two colour variations Soft-Feel crook handle a d 105 cm 1193 | AC regular umbrella FARE®-Nature Inside cover with coloured transfer-printed motif Outside coated black a w d 105 cm 36
5069 | Mini umbrella SlimLite Adventure Extremely light weight Extra flat execution Carrying case with snap hook w d 89 cm Example: Doming sticker on handle 1199 | AC regular umbrella FARE®-Loop Smart look with carrying strap made from fabric tape Also suitable for hanging up in the cloakroom thanks to the opening on the handle and top! The carrying strap can be removed easily thanks to the carabiner hook a d 105 cm . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i Example: Doming sticker on handle 37
Also available in 2 attractive neon colours Example: Custom design, screen print repeated on fashionable reflective piping 5547 | Mini umbrella FARE®-AC Plus Cover and sleeve with trendy reflective silver piping A striking look, even in dry weather a w d 100 cm Fashionable reflective coating matching the sleeve colour on 2 panels and the piping on the other 6 panels Example: Doming sticker on handle 7377 | AC golf umbrella FARE®-ColorReflex Coating almost invisible when not reflected a d 120 cm
» Use an individually designed inlay in the handle as a voucher or admission ticket for an event! The umbrella ensures that your guests reach their destination dry. Example: Customised filling of handle Example: Screen print on one panel . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i 5052 | Mini umbrella FARE®-Fillit Transparent handle with twist clasp Space for ideas: filled individually to customer requirements d 98 cm Example: Customised filling of handle 39
FOCUSSED ON DE TA I L s P E R F E C T I O N YO U C A N S E E A N D F E E L Example: Custom design » What separates theory from practice, the first draft from the prototype? Hours and hours of intensive work. The best solution is found for every detail before the function and form harmonise. Now the result is impressive: Striking FARE® umbrellas with a cool look and exciting features, each model unique and perfected for people who expect a maximum of individuality.
Example: Custom design, printed fibreglass shaft 5455 | AOC mini umbrella FARE®-Profile Opens and closes at the push of a button Handle and topper in tread design 7355 | AC golf umbrella FARE®-Profile Opens automatically at the push of a button Particularly technical look, thanks to light grey joints z w d 97 cm a w d 133 cm » We aim to provide umbrellas that are of high quality and are also extremely safe. That’s why we ensure that many models are tested by accredited institutions regarding their function when properly used. TÜV certification and the Labtech seal of approval guarantee optimum suitability for use and therefore a first-class product that sets itself apart from the rest. Example: Fashionable reflective screen print in silver on one panel 4155 | Midsize umbrella FARE®-Gearshift Exclusive gear stick handle Cover with original Teflon™ fabric protector Seal example Seal example a w d 115 cm 41 . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i
Example: Doming sticker on handle 5415 | AOC oversize mini umbrella FARE®-Contrary Opens and closes at the push of a button 7717 | Regular umbrella FARE®-Reflex Contrary Outer cover with full, fashionable reflective coating Space-saving when drying standing upright on the tip z w d 105 cm w d 109 cm When folding, the wet side is pulled inwards 7715 | Regular umbrella FARE®-Contrary Can be dried standing on the tips, to save space w d 109 cm 42 7719 w d 109 cm . t s o c l a n o i t i d d a n a t a e b a l l i l a v a e r a s e p m a x e e h t n i n w o h s e s o h t e k i l s e h s i n F i
PRETTY clever T U R N E V E RY T H I N G O N I T S H E A D » Problems exist only to find solutions to them, no matter how tricky they are – or how commonplace. Getting into the car in the rain, staying dry and avoiding wet umbrellas on the seat are just some of those things. Until FARE came and implemented the reverse opening and closing mechanism in first-class quality. Somehow logical. You just have to come up with it.
FARE – Guenther Fassbender GmbH Stursberg II 12 | 42899 Remscheid | Germany Tel. +49 (0)2191 60915-0 firstname.lastname@example.org | www.fare.de